IPANEEMA: I Love When Bitches Don’t Text Back

At S&F, we love finding those Irooni kids who are doing exactly what they shouldn’t be- comedy, film, stripping… But if it’s music, then we’re even more hooked. Clearly you joonies were as well, when we shared this young producer’s Rack City Remix in an earlier post (and below). I got the chance to interview IpaNEEMA (yes, his name is Neema)– at his studio, where he makes all kinds of magic happen.

While Neema insists  he’s a ‘weird kid’, I think he’s just a bit different because he’s never told a lie and he believes in earning over entitlement – but quite frankly, those are great reasons to be weird.

But in all honesty, I hope this interview captures the passion and strong morals that make Ipaneema– and it impresses you all as much as it impressed me. I know he’ll be size 42 font and causing lots of eargasms in the future. (read for explanation).

Oh, and the fact that he’s disgustingly talented also helps.

Enjoy the music Joonies.

xx,

Saaghi

IPANEEMA: THE ANTI DOODOOL-TALA.  

-  Tell me about your Background and how you got started in music:

I grew up in the Bay Area most of my life, I did live in Iran for a year and half when I was younger– went to school there for a bit. When I was 19, I transferred to UCSB for school. Santa Babara is kind of the place or the foundation, with its lifestyle and culture, for certain types of music, especially EDM. I got into it, and started playing around with my friend’s DJ equipment, doing gigs on the side. I didn’t want to get stuck DJing, because I wanted to create my own music, instead of playing other people’s stuff. But producing is really time-consuming, so I really didn’t pursue it until after I graduated.

I grew up playing soccer, that was my thing– all my life.  It was my passion until I was 20, I pursued that harder than anything else. But when I transferred, I wasn’t really playing anymore– so I channelled all my passion and energy into music.

I just have to stay passionate about something to stay sane.

That’s just how I am.

When I go out and stuff, I feel like I’m losing valuable time– I could be at home right now, sitting in the studio-that’s how crazy I get– I hella hate on myself for going out.

But then I realize to stay sane, you gotta stay well balanced. It’s kind of an internal battle– I need to go out and have a social life, I can’t be hella socially awkward at home and not know how to talk to people.

- Why Music?

It’s universal, everyone can relate to it– it’s powerful and one of the biggest things that connects people.

I love my own music, and I want to share it, because I share music I love– just naturally.

It’s also how I express myself, so when I sit down, and get in the zone- it’s all about me. It’s all about what I like, what sounds fits me. I know if I stay a well-rounded person, my music will be a reflection of that because music for me is everything I’ve been consciously or subconsciously exposed to.

I grew up with hip hop, that was really prevalent when I was growing up. I just didn’t understand gangsta rap, Tupac and all that– I didn’t relate. I got into new music, electro-pop, EDM then rock a few years ago…and just by being open you learn to formulate your own sh!t, and create your own style.

I want people who listen to my music, to know “oh, that’s an Ipaneema track.”

- How do you deal with music as art, versus music as business?

There’s the music aspect– the art– then there’s the management, PR, what sells and all of that, which I have no regard for. But in order to succeed, you need that other half. Working hard encompasses taking care of all aspects of it– Twitter, emails, all of that. If I have to take 30 minutes out of my day to send emails to blogs, to get some airtime– then I’ll do it.

But I don’t buy into the ‘marketing is everything’ mentality that people talk about, I believe the product will sell itself. If you’re yourself, you’re confident, it shows, and people like real.

I do agree that it’s a big element, but you can’t get caught up in trying to portray an image.

- What’s your plan, short term or long term?

Well, I’m trying to get my album out so I’ve been working on that and then I’ll go from there. But with planning you gotta be smart, you want to get from point A to point B– you map it out, and see where you can avoid wasting time. One of my biggest weaknesses is that I’m a perfectionist, and I’m always just working to get better and better, but

If you wait til you’re good enough, it’ll be too late.

I know nothing just happens, but if you believe in what you’re doing, then things will somehow fall into place. If you asked me my ultimate goal, it would be to play at Coachella.

- Any memories from living in Iran?

This is probably my favorite memory: My great grandma was all about her garden and her animals– she had a rooster, and these fish that she loved. And one time my older brother and I, we were like 4 or 5,  tried to catch one of the fish, and it slipped and landed on the ground– flopping around. We started to panic because we knew she’d be heartbroken if she saw it, so we knew we had to get rid of it somehow — so my brother stabbed the fish, and I looked over at the rooster and thought ‘this must be a good idea’ and I fed the fish to the rooster. It was really the only way to get rid of the evidence, but she found out, and I’ll never forget how pissed she was.

- Do you feel connected to your Iranian Heritage?

100 percent. I taarof and shit. (to his credit, he offered me a bowl of pineapples- Saaghi). I’ve never tried to stay distant from it, there are people that do try to stay far from it and I just feel like ‘no you are Persian, and you do act like that.’  Why be against it? It’s like having the best of both worlds– embrace it and be open to it.

- Do your Parents support you?

They love it, they’re 100 percent behind it, but the catch is, it’s a hobby. To them, Ipaneema is a hobby.

My dad says,“Homeless people make music too.”

So having a job really justifies what I’m doing. Before I went to school I did think about opting out of college, and just making music full time- but going to school is always the right decision. If you can support yourself, you can do whatever you want.

- Persian Girls?

I like them.

At first, growing up, I was completely against them, cause I definitely felt that some stereotypes about them were true. A lot of them do demand a lot of attention, and the dead giveaway is when they say ‘I’m not like other Persian Girls.’

In general, I haven’t had a girlfriend in awhile because of my lifestyle– I just can’t give the attention that they want, so what’s the point in being a relationship? The girl I would date, would have to have her own thing going on.

I love when bitches don’t text back.

- What was your first job, ever?

Safeway.

- 3 Things You Value Most In Life:

1. Honesty

2. Courage to go out of your comfort zone

3. Dedication/Commitment

- I know I’ve made it if….

I’m playing Coachella, size 42 font.

- One night stands?

Yes, I have been a victim.

But hell no, I don’t like them – I don’t recommend them, and I wouldn’t consistently do it.

- How do you like your Fessenjoon?

With a side of extra love.

IPANEEMA with a fellow Persian musical genius

Keep Up With Ipaneema Here: http://soundcloud.com/ipaneema

TUMBLE US: SEXANDFESSENJOON.TUMBLR.COM

SEXANDFESSENJOON@GMAIL.COM

FACEBOOK US

XX,

THE S&F TEAM
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Comments

  1. “I just have to stay passionate about something to stay sane.” Wiser words have not been spoken. Great interview ladies! Loved it, and your supprot of local talent :)

    • I like how you guys changed it up by doing interview on aspiring Persians. You guys cover interesting topics and I keep wanting to read more. Keep up the good work!

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